Why the Tesla Model S is no longer selling
Jun 06,2022 | Chloe Lacour
Outdated, Tesla's big sedan? Not so fast.
Technically, the Model S is not the very first model from Tesla which had already marketed the Roadster before it, an ultra-sporty convertible based on the Lotus Elise. But it is indeed the first vehicle entirely designed in-house by the manufacturer of Elon Musk, and the one which began to make other manufacturers tremble by proving that a 100% electric family model could be sold in large numbers. Arriving in 2012, the Model S was then joined by other models, some of which, less expensive (Model 3 and Model Y), now form the bulk of the brand's sales.
Meanwhile, sales of the pioneering Model S are plummeting. In 2021, only 21,400 copies of the American sedan would have found takers in the world according to Felipe Munoz, an expert from Jato Dynamics. That's half as much as the very exclusive electric Porsche Taycan (41,300 units)! So, finished the big Tesla? Not at all: there is nothing illogical in these figures which also concern the Model X. The two models have indeed just undergone a major mid-career restyling and the new versions have not really started their deliveries in the United States only from the beginning of the year 2022. They will not start in Europe before the end of the year 2022 at the earliest.
Still technically in the loop
The all-new facelifted Tesla Model S can officially travel 652 km on a single charge, sprint from 0 to 100 km/h in 3.2 seconds and has a completely redesigned cabin. Its Plaid version even boasts 1020 horsepower under the hood and a 0 to 100 km/h in just over two seconds, thus beating the Bugatti Chiron in this exercise! Suffice to say that technically, the car is nothing has-been and European customers are probably eager to order it (in the United States, the two versions cost respectively 90,840 and 126,840 dollars). Even if these more expensive models are intended to sell less than the Model 3 or the Model Y, we will have to wait for the figures from the end of 2022 to know their real level.